TrusTrace

Graphic, brand and motion design for TrusTrace. I was brought on to lead the implementation of TrusTrace's updated visual identity across the organisation, establishing design standards and creating comprehensive brand guidelines. I built and maintained image and motion libraries, defined folder structures, and directed the team in producing templates spanning presentations, print, social media, motion graphics, and event. I also implemented and formalised best practice guidelines for generative AI in visual production, directed and delivered brand videos and web animations as well as ensuring team consistency and coherence across all design output.